Percentage of Views to Reads on Medium
So, how does Medium calculate reads? If y'all're an avid user of Medium yous've probably seen on your stats screen that Medium tracks numerically how many people read your content.
But what does this actually mean?
What's The Deviation Betwixt A Medium Read And A Medium View?
Well, the short answer is a Medium read is when the person viewing your story makes it all the way to the lesser.
Yes, it means that Medium can show you lot how many people actually loved your article enough to finish information technology.
But how does Medium CALCULATE reads?
What's the technological arrangement they're using in your browser to accomplish this feat?
I have no idea what tools Medium uses to really summate reads, but simply know that the expert engineers over at that place have developed something awesome that allows them to.
What'south A Good "Read Ratio" On Medium?
I've published nearly 400 web log posts on Medium, and I can tell you that the "boilerplate" read ratio of my stories floats betwixt 40-45 per centum.
If I get up to 50 percent, I simply pulled off a miracle equally far as I'm concerned.
The truth is it'southward hard as crap to continue people engaged. And to be honest there's probably a good number of people who just "skim" your manufactures anyway and just make information technology to the lesser on blow/by coincidence.
This artificially boosts your read ratios in the short term, so if you actually call back about it.. any read ratios you're getting are probably inflated a picayune.
How Can You Heave Your Medium Read Ratio?
This is a topic, possibly, for another post, just y'all can boost your Medium read ratio in a number of ways..
Just to be clear, it's REALLY important to optimize for "reads" considering Medium's made information technology known they value reads perhaps more than any other metric.
Reads > Views, claps, fans, etc. for Medium.
https://youtu.exist/xx2R9yV_vs0
Getting back to how you lot tin can heave your read ratio..
For 1, you can write shorter posts. I've constitute posts that are two-3 minute reads take higher read ratios but because they're easier to get through.
Second, you lot can brand your posts more than visually appealing. Medium allows you to insert beautiful pull quotes, subtitles, dividers, and images into your posts.
You'd exist a fool not to utilize these elements to create a stunning work of word art. As readers, the terminal matter we want to see is long walls of text that all look exactly the same. Utilise pull quotes and titles to jazz information technology up and go on those eyes moving.
Third, you tin just write amend. This comes with practise. Using shorter sentences helps. Eliminating sentences that aren't adding anything helps.
Beingness a tad provocative helps besides.
At that place'due south so many articles you can read that'll teach y'all how to write better, then I'll leave this to you.
Ane more piece of advice? Use a personal story. They always seem to rope me in and keep me reading until the terminate. Writers don't use this plenty.
I promise that helps you sympathise how Medium calculates reads, and why Medium reads are Then of import when choosing to publish on this great platform.
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Source: https://findingtom.com/how-does-medium-calculate-reads/